THE PROBLEM

Tough Mudder met Race for Life in WaterAid's amazing Bogstacle event. WaterAid needed branding that could bring the fun of the event to life and draw in a bigger crowd of muddy athletes than ever before.

THE SOLUTION

My art director and I immediately drew smiling poo emojis and filled pages with pooper-duper puns galore. It was a hoot. And the results were bang on the money - the team at WaterAid LOVED our unrestrained creativity.

We named the event, designed the logo, wrote the brand guidelines and included integrated campaign messaging, tailored separately for corporate and community audiences. We also included some fun assets - such as poo emoji superhero medals (punbelievably named things such as 'Pooper Man') and branded t-shirts.