THE PROBLEM

 

A GDPR panic was shaking the nation. Shelter only had a few weeks left to inform donors of the new data protection rules, and to entice them to opt in. But how to stand out online and on a doormat saturated with pleas for opt ins? How to make something as boring as 'data' attention-grabbing and fun? That's where I came in...

 

THE SOLUTION

 

I remained calm. I teamed up with a copywriter and an art director to throw ideas around until we hit on a simple and effective question: will you keep your door open to families facing homelessness?

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We provided branding and messaging that could be integrated across channels, featuring on the Shelter website, in Facebook ads and as display ads online.