THE PROBLEM

The brief wasn't working, and the client knew it. The content wasn't there. I didn't have to be asked to solve the problem.

THE SOLUTION

A brainwave one dimly-lit evening in the office and me and my colleague, a talented art director, had unlocked a whole new campaign just before International Women's Day that would blow the flimsy brief out of the water. We integrated the campaign across channels and positioned the ShelterBox brand right where they wanted to be: supporting women facing disaster.

We smashed the target income for the appeal and drew traffic to their online channels. We also had a great time doing it.