RSPB Weekly Lottery digital campaign

We tested seasonal ads against evergreen ads, to see if the timeliness connected with our audience and drove a higher response. We also used all the tactics RSPB socials employ so well - bird-related puns, lots of fun and beautiful images of birds that would capture the attention of bird lovers. We also employed the prize-led messaging we know works so well, focusing on the prize amount, the excitement of winning and the low cost of playing. We ended up with a suite of online ads that burst with colour, joy and were unmistakably RSPB, with all the captivating power of the most hard-working prize-led lottery ads.